William Hill

The British bookmaker – a living legend of bookmaking industry

Bookmaker rating
Grade and comment bookmaker
BookmakerOfferMarginAlexaUserPrizesOur
grade
William Hill25/3011/157/1020/304/58/10
Points
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FINAL
SCORE
Rank
position
2 pts. 75/100 pts.4
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Advantages and disadvantages | About the bookmaker William Hill | Sports betting offer at William Hill | Live betting at William Hill | Welcome bonus at William Hill | Bonuses and promotions at William Hill | Payment options at William Hill
 
One of the oldest bookmakers
Prestigious and valued all over the world
Various available payment options
Rich betting markets offer
£/€ 0,01 min. stake
Attractive bonuses and promotions
Substantial live betting section
Livestreams
Handy search engine
Helpful customer support department
Majority of positive reviews and opinions
User-friendly intuitive interface
The bookmaker is listed on London Stock Exchange
Higher margin in some markets
Complicated personal data verification process
Asian lines offer is present but only once per event
Short winning streaks can lead to limitations
 
About the bookmaker William Hill
William Hill is actually the name of one big British entrepreneur who was doing business connected with postal and electric services. Luckily for him, he quickly came up with an idea about investing in a new fast-growing bookmaking industry.

He did not give up on his idea and started offering fixed-odds on various sporting events (mainly on horse racing and football) in 1934. At first, the bets were accepted solely via post or phone, which created a huge gap over the competition allowing him to become one of the leaders in the field up to this day.



What factors led to such a success? William Hill was always striving to be one step ahead of the competition. This was the motto back in the ’60s when he was opening the first high-street betting shop in the UK, as well as in 1998 when William Hill was the first bookmaker to start accepting bets via the Internet.

Currently, bookmaker William Hill is a true icon of bookmaking. The company hires more than 15 thousand people in 12 countries worldwide, offers markets for more than 60 thousand football matches annually, operates around 3 thousand betting shops all around the UK. The bookmaking firm has also been listed on the London Stock Exchange since 2002 and has the annual turnover of several million pounds! Starting from 2019, William Hill became the official partner of the National Basketball Association (NBA).



Important notice for Polish punters! Following the enforcement of the gambling act, the bookmaking company William Hill stopped accepting bettors with the Polish IP address.
 
Sports betting offer at William Hill
It is hard to imagine that someone would leave the official bookmaker William Hill website unsatisfied. Its sports betting offer contains everything you would possibly be looking for. Traditionally, football is given its lion’s share and punters who specialise on lower British leagues should not feel neglected at all. Besides that, the bookmaker can be proud of its offer on horse & greyhound racing, tennis and other popular team sports, as well as various special and politics markets.


If you would ask how competitive are the odds at William Hill, the answer would be rather simple. They are on a fair level. For example, William Hill does not impose a high margin on British football leagues, however, the case is not quite the same for the rest of the football markets, as well as the other sports.

William Hill’s approach towards the Asian goal lines is rather weird. Less popular markets are not given such an option at all, while top sporting events like the Champions League or the World Cup are seen to have exactly 4 AH props per match (Asian HT handicap, Asian FT handicap, Asian HT goal line, Asian HT goal line). This seems to be really odd for the bookmaker like William Hill.

An exhaustive list of sports disciplines at William Hill:

  • Football
  • Tennis
  • Basketball
  • Ice hockey
  • American football
  • Baseball
  • Esports
  • Floorball
  • Golf
  • Handball
  • Motor racing
  • Trotting
  • Specials
  • UFC
  • Winter sports
  • Boxing 
  • Cricket
  • Cycling
  • Darts
  • Futsal
  • Horse racing
  • Greyhound racing
  • Bowls
  • Pool
  • Politics 
  • Rugby
  • Snooker
  • Volleyball
  • Athletics
  • Olympics


 
Live betting at William Hill
Decent level, however, without anything special. This section is rather complete and has everything you can ask for. William Hill offers dozens of thousands of live markets monthly, among which football and tennis have the biggest share.

William Hill’s amount and quality of transmissions are corresponding to the company’s status. Additionally, the Asian goal lines offer for the live betting markets is comparably richer than for the pre-match ones. The Starting Soon option, which shows markets connected with events that are about to start, comes in very handy as well.


 
Welcome bonus at William Hill
New clients can definitely benefit from the welcome promotion offered by the company, which credits your account with free money. What is required to trigger the bonus?

  • Create a new account at William Hill
  • Use the C30 promo code
  • Make the first deposit
  • Place your first bet on any available market from the bookmaker’s offer
  • £10/€10 min. stake
  • Min. odds of 1.50 (1/2)
  • You will automatically receive three £10/€10 free bet bonuses on your account
  • Bonuses will be valid for 30 days
  • Clients who made deposits via Paysafecard, Paypal, iDeal, Entropay, Neteller and Skrill will not qualify for the promotion


 
Bonuses and promotions at William Hill
The welcome bonus is clear, but what about the rest of the available promotions? We can definitely say that William Hill stands strong against the competition. The main factors here are frequency and the amount of the available bonuses.

While most of the bookmakers are limiting their offered bonuses and promotion, besides the welcome one, to just one or two, William Hill constantly has around 10 available promotional offers waiting for you. Top this with quite frequent occasional bonuses dedicated for the specific sporting events.

Among the aforementioned bonuses you can find stake return of the lost cricket or tennis live bets, boosted acca odds and a couple of bonuses connected with the main horse racing events. To sum up, no one who’s looking for some free stuff will walk out disappointed from William Hill.


 
Payment options at William Hill
A definite leader among all the top online bookmakers. William Hill stands out in both availability of payment options and limits categories. The min. deposit is barely £5, while the max. withdrawal amount is an impressive £99,000!!! William Hill’s clients should not have any problems with finding the payment method that suits them the most. The bookmaker accepts many popular payment methods like credit and debit cards, Skrill, Neteller, Paypal, WebMoney, Eco, Poli, Trustly, iDeal, Entropay, Paysafecard and direct bank transfers, etc.


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Comments (6)
02.10.2018, 16:15:59 | really | rate: 30/30 pts.
who give rates? only 19 out of 30 in user rating?? realy people have their heads smashed
19.11.2016, 18:30:12 | Nickson | rate: 21/30 pts.
William Hill used to be better, now it isnt
29.05.2016, 09:03:20 | Nathan | rate: 3/30 pts.
Bookmaker gives out bank card used for deposits and withdrawals yet it doesn't even work.
21.12.2015, 14:31:30 | Nathan | rate: 12/30 pts.
I've been banned by this bookmaker for promotions because of profiling of it's users. Real dirty.
11.06.2015, 15:44:48 | Willys | rate: 11/30 pts.
I have a friend who was winning for more then a month and at the end they blocked his account...
03.06.2015, 13:48:42 | whoop | rate: 11/30 pts.
OMG I was limited to 10$!!!
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William Hill, Average users grade: 20/30 pts.
William HillLatest comments William Hill
by: really | rate: 30/30 pts.
who give rates? only 19 out of 30 in user rating?? realy people have their heads smashed
by: Nickson | rate: 21/30 pts.
William Hill used to be better, now it isnt
by: Nathan | rate: 3/30 pts.
Bookmaker gives out bank card used for deposits and withdrawals yet it doesn't even work.
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