Many of you would ask why India? Well, with more than 1.3 billion people, there is a high chance of bringing at least 600 million potential customers under your umbrella. Industry experts keep saying that by the end of 2021 the Indian market numbers will be merely astronomical.
The current situation, however, is not looking the best due to the country’s legal status of gambling. Right now it is rather a grey area since most of the gambling is done under the radar, however, the Public Gaming Act of 1867 does not prohibit online gambling (which includes online sports betting). This opens up room for off-shore bookies like Betway and Unibet. Many of the top online bookmakers
have already started campaigning for the new market.Trust factor
The main obstacle that Betway and Unibet have to deal with in order to gain the position on the Indian market is a trust factor.
Digging deeper into the market’s specifics, we have found that Indian punters are not really keen to hop in on a new industry player right away. Since the on-shore gambling is illegal, many citizens have a negative approach towards betting in general. Some are still scared of the law, while others do not feel secure depositing funds into a foreign company’s service.
Therefore, the main challenge that is currently a number one priority is gaining trust and reinforce the legitimacy of major international bookmakers.
Meeting the needs
Another thing that stands in the way of the top online bookmakers is the local needs of the Indian players, which differ from those these companies have used to. It is exactly the same story that William Hill
and Unibet faced back when the US market became legalized.
These betting companies really struggled, at first, to offer what American bettors were looking for, which cost them a bit of headache.
As for the Indian market, there are also some basic needs that have to be met by these bookies. One of them is payment options. Due to the legal status of gambling, some Indian markets are constantly blocking all the transactions that they suspect to be related to gambling activities. Coming from that, the introduction of the suitable payment methods will be one of the key factors in meeting the Indian punters’ needs.
It seems like top betting firms will make conquer this still young market without a helping hand of affiliates.
Since it is a young and quite an unexperienced market, a hard upfront approach would not do any good. Indian market requires a complex approach with detailed analyses and bookmakers reviews, as well as, step-by-step guides and tutorials
that will help new customers get introduced to betting.
This task is only possible to achieve via affiliate companies and would spend extra time exploring and providing the only needed content to the final customer.
The biggest challenge right now going forward is the Internet access, especially its mobile segment. The spread of wireless Internet should increase in the coming years, however, delivering the online product to the offline customers might be a little troublesome.
The accessibility and education are the core principles of online betting in India. However, top online bookmakers like Betway
are currently doing great in tackling these issues, already taking the lion’s share of the market.