The industry executives say that the current numbers are very promising in terms of the shift towards mobility. The USA, as usual, is leading the trend with 60 to 40 ration in mobile betting favour, as an average around the market. In some parts of the US, these numbers are as high as 80%. On the other hand, Europe is moving rather slowly towards the mobile shift with the top online bookmakers having just 30-40% of all bets being placed via mobile apps.
Steadily but surely, the industry will soon find itself inside your smartphones. It is just a matter of time. The question now is rather the following, will our favourite bookies take timely measures to support the trend?