We are not going to get too much into the basics of the hot-hand, but rather more into market efficiency.
It is really hard to crack the betting code, especially for the top European football leagues. Such leagues like Spanish La Liga or English Premier League are precisely verified by the market and oddsmakers. There is just too much information out there regarding these leagues' fixture, which allows the odds to reflect the actual probability of results. Such a scenario creates a situation where bettors cannot really be profitable due to the environment rules.