One of the top online bookmakers Betsson
just signed a new major deal with Swedish Hockey League (SHL). The bookmaker was already the main sponsor, but both parties saw a room for a longer relationship.
The three-year extension agreement will play a significant role in Betsson’s investment in Swedish sports and hockey in particular.
The deal will not only provide support to clubs and marketing exposure for the book but also will provide a better sports betting experience for the fans.
Hockey fans should be happy now as they would soon get the exclusive betting experience they have yet to see.