The data collected by many top online bookmakers and other betting companies have shown a growing number of female punters since 2018 when their share was only 14%. Women also prefer online bookies over the high-street ones, which helps them to stay in the shadow. This makes them constantly look for reliable online sportsbooks. The data also suggest that women under 30 are more aggressive when it comes to betting because they are more up-to-date with sports and have enough knowledge.

The use of debit and credit cards in both online and offline markets will increase as well. Tipsters who are still using the traditional local betting shops have to pay in cash for their bets. This will soon go away. Online betting will most likely undergo the most changes. Since betting is illegal in most countries, a direct link of your bank account and debit/credit card is not possible. Bettors are forced to use VPN software in order to place the bet they want. Right now, most of the online bettors are using various types of online payment services like Skrill, Paypal, etc. The future is very promising and rather sooner than later, we will see more convenient payment options worldwide.

Digital marketing will step into sports betting. It is already utilized by top online bookmakers all over the world to attract more clients and promote their exclusive offers. The year of 2019 was a breakout for social media. It is a win/win situation for both parties. Bettors do not have to constantly check multiple websites looking for fresh bonuses and promotions, and bookmakers benefit off that providing only the most relevant information for the hungry clients. Another thing, you can not only find the ongoing promotions but also take advantage of the social media exclusive offers.

This one is probably the most crucial. The more sports you have the bigger market segment you can cover. Many punters are hungry for second and even third division teams. Many professional bettors find huge value in lower leagues matches where they can easily gain the edge over the bookmaker. Local games become more and more popular among casual tipsters too. Besides traditional sports, there are also lots of esports options which are just starting to enter betting markets.

The industry is expected to change and move forward in the near future. This change suggests lots of positive features which will benefit everyone. More people worldwide are expected to join the industry and place their first bet. Let’s stick to what we all like and embrace the change.